KUALA LUMPUR, Nov 13 -- Premium digital advertising technology company, PubMatic Inc has released its third Quarterly Mobile Index findings, highlighting three key Q3 2019 trends.
The report provides both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
The findings showcase the effects that the massive growth in mobile ad buying has ushered, bringing in the newest era of mobile programmatic advertising.
The top three trends to watch are ‘The Next Wave of Mobile Advertising is Here’; ‘The Honeymoon Phase for Video and Mobile Isn’t Over, and the Industry is Expanding Around them’; and, ‘Mobile Header Bidding Has Finally Evolved as a Standard Industry Practice’.
As mobile continues to see double digit growth, despite already maintaining market dominance, the programmatic practices being done in developed markets have created more prosperity among emerging markets.
Based on PubMatic’s research, mobile ad platform spending continued to grow aggressively in Q3, rising 28 per cent over last quarter, while desktop ad platform spending declined slightly over the same period.
In this new era of programmatic mobile advertising, mobile-first economies can expect even faster adoption than with developed markets.
More details on the report at https://pubmatic.com/reports/pubmatic-quarterly-mobile-index-qmi-q3-2019/
-- BERNAMA
No comments:
Post a Comment