KUALA LUMPUR, Feb 20 -- OAG, the world’s leading provider of travel data and insight has released a new report that explores how the aviation industry is responding to the growing momentum of sustainable and environmentally-friendly air travel.
The report, ‘How Green is Your Airline?’ provides an in-depth look at where current environmental measures are falling short; the complexities of reducing carbon impact in travel; market demand for sustainability and environmental data transparency; and airlines, climate neutrality claims and greenwashing.
According to a statement, OAG found that industry targets do not account for continued surges in air travel, creating a discrepancy between actual emissions and climate targets.
While airlines are pushing aggressive climate neutrality goals, many of the tactics they are deploying – such as giving travellers a chance to pay to offset carbon emissions – are not working.
“Sustainable air travel is a very complex issue with no easy answers. Consumers aren’t going to stop flying, despite their interest in sustainability,” said OAG senior analyst, John Grant.
“Larger technological advancement is needed to create new, industry-wide standards that clearly show which airlines and flights are greener than others, allowing consumers to research, evaluate and choose the most sustainable option.”
-- BERNAMA
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