KUALA LUMPUR, March 31 -- Global food and beverage manufacturers can now easily create and collaborate on exploring sugar reduction solutions with SweeGen in its newly-launched Food and Beverage Application Centers located in four global regions.
The centres in North America, Europe, Asia-Pacific and Latin America will create synergy and local interaction with new and existing customers, thereby accelerating new product development reflecting local consumer preferences in taste, flavours and ingredients.
“This expansion on application and technical support into local markets is our continuing commitment to provide a unique sugar reduced solution that rapidly reduces product development time for our customers and delivers a winning product for the region,” said senior vice-president (application technology), Shari Mahon.
The flagship California centre opened first this year. Mexico and Europe to follow, and Asia-Pacific slated to open by year-end. The opening of the European centre will coincide with an anticipated EFSA approval of the company’s Rebaudioside M stevia sweetener in Europe.
Additionally, and planned to open later this year in Europe, the company will produce more than 3,000 metric tonnes of stevia sweeteners annually at its new manufacturing site, according to a statement.
The personalised customer service at the centres is just one of SweeGen’s competitive advantages. It also provides manufacturers access to reliable high purity world-scale supply of best tasting zero-calorie stevia sweeteners.
More details at www.sweegen.com.
-- BERNAMA
No comments:
Post a Comment