KUALA LUMPUR, June 11 -- This week, P&G Beauty convened a virtual meeting with leading global NGOs to discuss the role of the beauty industry in accelerating progress towards a more sustainable, inclusive and resilient future.
According to a statement, the group made up of experts from various NGOs and P&G Beauty chief executive officer, Alex Keith recognised that it was more vital than ever to look at these challenges as interconnected rather than individually.
For the industry to become future-fit and build business resilience, the group concluded that it must address systemic challenges through collective action, leveraging the best of science and protecting nature by purposefully bringing the two together.
P&G Beauty is addressing this via its P&G Responsible Beauty platform, a systems-thinking approach rooted in the connections and interdependence of five guiding principles, namely Quality & Performance; Safety; Sustainability; Transparency; and, Equality & Inclusion.
As part of the event, P&G Beauty shared the P&G Responsible Beauty 2030 goals, with one of the goals openly sharing technologies, programmes or processes that can help the beauty industry have a bigger, positive impact on the world.
The event, co-hosted by Women’s Wear Daily, was attended by media representatives from worldwide, and featured Keith and the P&G Responsible Beauty Advisory Council.
The Council is made up of representatives from Royal Botanic Gardens, Kew (a world leading authority on plant science); World Wildlife Fund; Rainforest Alliance; Skin Health Alliance; and the Roundtable on Sustainable Biomaterials.
More details at https://us.pg.com/responsible-beauty/
-- BERNAMA
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