SINGAPORE, Aug 19 (Bernama-BUSINESS WIRE) -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform, today published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.
Brightcove’s Q2 2020 Global Video Index analyzes hundreds of billions of recent data points from Brightcove’s customers globally to provide insights into how viewers are watching video content. The Q2 data shows that consumption of news and entertainment content nearly doubled (40%) from Q1 (23%) – a significant finding considering Q2 typically sees slower growth in video viewing compared to Q1. Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30%.
“Asia-Pacific’s video streaming market is expected to top $31 billion by 2025, and with 5G technology on the doorstep, we’ll continue to see consumers turning to their mobile devices to stream video content,” said Jim O’Neill, Principal Analyst and Author of Brightcove’s Global Video Index. “What’s more, GSMA reports there will be 663 million new mobile internet users in Asia-Pacific by 2025 – adding to the two billion the region has today. This statistic, paired with faster networks and more bandwidth, will continue to drive mobile consumption rates even higher than they are today.”
No comments:
Post a Comment