KISWE-ROCK ENTERTAINMENT PARTNERSHIP LOCALISES ASIA-PACIFIC ESPORTS TOURNAMENTS

KUALA LUMPUR, June 21 (Bernama) -- Kiswe, the global interactive video company, and Rock Entertainment Holdings have announced a collaboration to easily and cost-effectively localise the world’s biggest esports tournaments for broadcast in the APAC region.

The partnership will enable Rock Entertainment to bring esports content from worldwide and make it specific to APAC, creating fully immersive, customised gaming experiences for players and fans in their native language.

As part of the collaboration, Kiswe Studio localised popular esport tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong/ Taiwan for Rock Entertainment and then streamed onto their linear channel ‘Blue Ant Extreme’ in March and April 2021.

Viewers can also look out for 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan LIVE in July 2021, as well as other upcoming esport matches.

According to a statement, Kiswe Studio empowers event organisers to create and scale personalised content anywhere and in any language.

The partnership will allow esports producers and casters to work remotely, eliminating travel and equipment costs and risks associated with onsite production, and creating new opportunities to offer premium content and competitions and grow diverse audiences.

Networks will also have the ability to cost-effectively localise games, tap new markets for innovative content, and open up new monetisation avenues.

Gamers can look forward to watching and interacting with bespoke, top-tier competitive gaming content from around the world in their own native languages.

Headquartered in New Jersey, USA and having offices in New York, Seoul, Belgium, and Singapore, Kiswe creates real-time live streams to engage digital audiences and unique communities worldwide.

-- BERNAMA