KUALA LUMPUR, April 15 (Bernama) -- Imagine Communications has announced the introduction of Imagine Aviator™, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetise premium-quality linear and OTT content from a single, unified platform.
The ground-breaking platform ― designed to enable media companies to extract the maximum revenue potential from their assets ― will make its debut at the 2022 NAB Show (April 24–27, Las Vegas Convention Center).
“We understand the challenges and complexities that premium brands have in today’s fluid media landscape,” said chief product officer at Imagine Communications, Rob Malcolm in a statement.
“With Aviator, we are bringing together our experience and intellectual property in a unique, cloud-native platform that maximises monetisation of content across broadcast and OTT platforms today ― and readies media companies to adapt and thrive no matter what the future holds.”
Aviator raises the bar for monetisation of content across all screens, enabling media companies to optimise ad delivery, significantly improve the revenue of otherwise under-monetised OTT content and generate greater profitability from their media assets.
Architected for an ever-evolving future, Aviator offers flexible subscription and SaaS purchase options that suit new business models and an agile, cloud-based design allowing media companies to continue to deliver and monetise content no matter how consumer viewing habits change.
Aviator combines the critical capabilities of scheduling, rights management, channel origination, live events, VOD, ad sales, ad placement, ad serving, campaign management, and more into a single cloud platform.
Running in the public cloud, Aviator requires only a web browser and internet connection to securely access and operate all aspects of the platform, placing control at the operators’ fingertips wherever they are based ― at the office, a remote location or when working from home.
At launch, Aviator will include all the capabilities required to solve the complex needs of delivering premium-quality, sophisticated linear channels with unified origination — originating broadcast and OTT linear streams from a single playlist supporting ad insertion.
More details at https://www.imaginecommunications.com.
-- BERNAMA
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