KUALA LUMPUR, April 25 (Bernama) -- Starbucks has launched an innovative line of coffee beverages called “Oleato”, an alchemy of Starbucks finest arabica coffee infused with Partanna extra virgin olive oil at more than 60 select stores across Japan including Starbucks Reserve Roastery Tokyo, on April 20.
Following the February debut of Oleato beverages in Italy and March launch at the Starbucks Reserve Roasteries in Chicago, Seattle and New York, and select stores in the United States (US), Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside North America more than 26 years ago.
“As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft.
“We are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato has opened our eyes to fresh new possibilities for Starbucks,” said Starbucks Coffee Company chairman emeritus and board member, Howard Schultz.
Meanwhile, Starbucks Japan chief executive officer, Takafumi Minaguchi said: “Our customers are eager to explore new ways to enjoy their Starbucks Experience. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavour.”
In a statement, Starbucks said the Oleato beverages available at Starbucks Reserve Roastery Tokyo and select Starbucks Reserve stores are Starbucks Reserve Oleato Golden Cream Iced Espresso; Starbucks Reserve Oleato Golden Foam Cold Brew; and Starbucks Reserve Oleato Oat Milk Latte.
At the same time, Oleato beverages available at select stores across Japan are Starbucks Oleato Golden Foam Cold Brew and Starbucks Oleato Oat Milk Latte.
Since opening its first store in Ginza in 1996, Starbucks has opened more than 1,800 stores in Japan, operated by more than 51,000 partners who proudly wear the green apron.
Starbucks continues to provide a premium Starbucks Experience to customers across Japan, with locally-relevant beverages like matcha and tea beverages, as well as innovations like seasonal Frappuccino blended beverages.
In 2019, Starbucks opened the Starbucks Reserve Roastery Tokyo, a fully-immersive tribute to premium coffee quality, innovation and human connection, where extraordinary new coffee experience comes to life for customers every day.
-- BERNAMA
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