KUALA LUMPUR, Nov 22 (Bernama) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched “Made for Advertising” (MFA) technology to detect and block MFA websites, connected TV (CTV) and mobile apps.
Pixalate’s MFA solution rates websites, CTV and mobile apps with a high, medium, or low MFA risk; this new feature is available in Beta across the Pixalate product suite, according to a statement.
The new feature delivers continuous monitoring and rating of over 100 million web domains, connected television (CTV) and mobile apps assigning a high, medium, or low MFA risk assessment.
Pixalate’s MFA detection technology models historical open programmatic transaction data across all apps, pages and URLs; an October MFA Pixalate assessment deemed over 15,000 MFA websites and apps high risk.
MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.
With the release of this new feature, Pixalate addresses the nuances of MFA in CTV and mobile apps by incorporating metrics beyond ad refresh and ad density to include the age of the app, invalid traffic (IVT) rates, user ratings, and popularity rankings.
The company uses statistical techniques such as Univariate/Multivariate Descriptive and Gaussian curve analysis to assign high, medium, or low MFA risk to websites, CTV, and mobile apps.
Pixalate's MFA risk assessment technology uses data points to enable ad buyers to adjust their MFA risk threshold.
Pixalate works around-the-clock to guard reputation and grow media value by offering the only system of coordinated solutions across display, app, video, and CTV for detection and elimination of ad fraud.
-- BERNAMA
No comments:
Post a Comment