KUALA LUMPUR, July 1 -- [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ has been launched, a portfolio of disciplines that serves clients at every and any stage of the storytelling cycle to help brands drive deeper audience connections.
Its offering enables organisations to weave a consistent, meaningful, well-articulated BrandStory through every interaction with their audiences, irrespective of platform, according to a statement.
The portfolio, poised to expand ongoing, comprises FOLK HERO, a modern brand strategy firm; HEVĒ, a branded content and digital marketing studio; INVNT, the global live brand storytelling agency™; and, MEANING, a creative-led culture consultancy.
Available globally, it is headed by Laura Roberts locally. She has been named [INVNT GROUP] Managing Director in APAC and remains Managing Director of INVNT APAC.
In these dual roles, Roberts will continue to oversee INVNT’s rapidly growing expansion in the region, ensuring clients receive the high-quality live brand storytelling counsel and expertise INVNT is known for.
The launch also sees an additional two senior appointments in the region. INVNT's Executive Creative Director, Adam Harriden has been named Executive Creative Director for [INVNT GROUP] APAC, and Fiona Pullen is stepping up from Executive Producer to Director of Production, INVNT APAC.
More details at www.invntgroup.com/
-- BERNAMA
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