KUALA LUMPUR, July 29 -- Star Media Group (SMG), Malaysia's leading integrated and innovative media group, has selected Triton Digital® to power delivery, monetisation and measurement of its streaming audio and podcast content.
Through this partnership, SMG will utilise Triton’s robust audio streaming network to deliver its radio stations online, including 988 FM and SURIA FM.
Based on a statement, SMG will also leverage Triton’s ad server to dynamically insert highly targeted audio ads into their streams.
To support monetisation goals, SMG will use Triton’s programmatic audio marketplace and audio SSP to make their online audio and podcast inventory available to global media buyers via both open and private marketplace deals.
On the other hand, the group will also utilise Triton’s Webcast Metrics® and Podcast Metrics measurement services to measure their highly engaged listening audiences, and the enterprise Omny Studio podcast management platform to seamlessly create podcast content from their broadcast feeds.
Omny Studio will enable SMG to distribute their content to audiences across a wide range of devices and platforms including mobile phones, smart speakers, social networks and others.
According to SMG Group Chief Technology Officer Yew Jin Kang, the decision to partner with Triton Digital was an easy one, as their comprehensive and reliable suite of podcast and online audio technology is unmatched.
“We are proud to be working with their knowledgeable team, and look forward to leveraging their best-in-class technology to increase our revenue, further understand our listening audiences and how our content is being consumed, and to deliver an extraordinary audio and podcast experience for our radio stations online.”
-- BERNAMA
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