KUALA LUMPUR, Sept 17 -- MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, have announced a strategic partnership to help companies maximise customer engagement by delivering personalised experiences based on behavioural insights.
MoEngage enables customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space.
According to a statement, MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data across multiple systems when they execute omnichannel customer marketing campaigns.
“MoEngage is committed to building the richest and widest integrations with leading players in Analytics, CDP, Attribution, AI, and Conversational Assistants,” says MoEngage Chief Executive Officer, Raviteja Dodda.
“Mixpanel is a leader in Product Analytics; our integration with Mixpanel will enable our joint customers to improve data-driven personalisation capabilities and maximise marketing ROI.”
With the new two-way integration between both the platforms, product owners and marketers can leverage the cohorts built on Mixpanel to trigger AI-powered personalised messaging through MoEngage.
These cohorts are periodically refreshed with the most relevant users on Mixpanel and sent to the MoEngage platform.
At the same time, companies can also automatically sync campaign data from MoEngage to Mixpanel and measure the long-term impact of their campaigns on customer lifetime value.
-- BERNAMA
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