Epsilon named Leader in Loyalty Technology Solutions report by Forrester Research

KUALA LUMPUR, March 21 (Bernama) -- Epsilon, a global advertising and marketing technology company and part of Publicis Groupe has been named a Leader in "The Forrester Wave: Loyalty Technology Solutions, Q1 2023" by Forrester Research Inc.

Epsilon earned the top score in the Strategy category and the highest score possible in 15 evaluation criteria, including global and local support, data management and scale, member engagement measurement, as well as promotions and offer management.

The company was evaluated on the loyalty capabilities of its end-to-end loyalty solution, Epsilon PeopleCloud Loyalty and was one of 12 loyalty solutions providers assessed on their current offering, strategy and market presence.

“Epsilon has a rich tradition of powering some of the world’s most recognisable loyalty programmes, and we are proud to be named as a Leader. Our goal is to help brands unlock the power of their first-party data and create a value exchange with their customers.

“We work with marketers to develop and adapt their loyalty programmes to meet the evolving needs of their customers,” said Epsilon Managing Director, Loyalty, Prabhu Kannan in a statement.

According to the report, Epsilon leads with feature rich technology and well-resourced supporting services. Its solutions aim to create a value exchange between brands and customers that generates lasting emotional connections.

“Epsilon PeopleCloud Loyalty is a powerful platform that excelled in many areas of our evaluation. Epsilon offers robust preference management capabilities, including zero-party data collection and activation for a variety of loyalty use cases,” stated the report.

Epsilon PeopleCloud Loyalty offers brands unparalleled performance and scale for accurate first-party data capture to deliver a one-to-one journey for each customer, creating more value for both brands and customers.

Epsilon’s holistic approach to first-party data management helps brands be more strategic in how they build, grow and activate data and insights to engage with customers, where they are most receptive.

-- BERNAMA